For those of you who haven’t been introduced to Quora, it’s a site that’s collection of questions and answers created, edited, and organized by everyone who uses it. In other words, it’s a wiki tool for crowdsourcing content about any subject. Although still quite new, it could be an effective tool for event, conference, tradeshow […]
In years past we based our decision to buy on advertisements and what our friends/family/co-workers told us we should buy. Today, advertising has dramatically declined in influence and the power of word of mouth from our immediate connections is followed closely by what strangers have to say about products & services. With this tilt in […]
Wikileaks has prompted a war of sorts. It has made many of us pick sides. Some Internet activists vehemently believe that Wikileaks stands for freedom of speech, while others believe (just as strongly) that too many lines have been crossed. Regardless of which side you stand on, one thing rings true: We are now living in the […]
It was about 5 years ago that I left my career to join the events industry. Still wet behind the ears and no idea what a 60 round was, I had the good fortune of sitting down with a group of very powerful career veterans over dinner. In between bites of balsamic glazed salad and […]
Many businesses use Facebook Pages as a way to talk to, share with and learn from their customers. A clear focus and quality content are key but there are a few minor things that every company can do to take their pages to the next level. No programming or design knowledge required (I promise): Think […]