A Guide to Twitter Advanced Search for Event Planners Twitter advanced search is an incredibly powerful tool to track real-time conversations about virtually anything on Twitter. Smart companies are monitoring when people are seeking recommendations for businesses like theirs and tracking when people are talking about their brands or their competitor’s. It’s very easy to […]
I remember spending my summer weekends as a small girl looking forward to a specific sound. I would kneel on my couch in our living room overlooking the street, with my stomach against the back rest, head cupped in my hands, staring out the window, waiting… Waiting for that musical sound to come down the […]
I speak all of the time about the importance of telling stories in business and in events. Stories help to create intangible value, they break down complex ideas and most of what we store in our brains are attached to a story. We’re hardwired to not only tell stories, but to learn from them and […]
Listening is a fine art – especially when it comes to Event Marketing. Following my recent webinar with MeetingsNet on Event Marketing 2.0, I have put together a video on how to use socialmention to listen to what people are saying about your event, your competitor’s, or what your target market is talking about through […]
How to respond to negative feedback online is a hot topic and one that deserves some good dialogue. In fact, just yesterday I weighed in on a discussion on Quora about How to deal with negative reviews and before the holidays, I had a similar discussion on my LinkedIn group. I’ll be the first person to […]