“I bet I can chop more wood than you in one day”, said one woodcutter to another. With that one statement, the race was on. Each man took up their positions and for a while they were neck and neck. After an hour, the one woodcutter heard the other taking a break. “This is my […]
Google Business Photos should be on the radar for hotels, retailers, restaurants, event rental companies and any other business that has a storefront. Last year, I wrote on how to set up you business on Google Places, a critical step for being found in local searches. To enhance your listing, Google also introduced Google Business […]
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses. Most event planners I’ve talked to have been very hesitant to embrace Google Plus, Google’s social networking site. The key reason? It feels like Facebook, without your established network, a few unfamiliar […]
What is influence? There are many different schools of thought on the topic, but the best definition I’ve seen pertaining to social media influence is by Brian Solis: Influence is the ability to cause desirable and measurable actions and outcomes. What is Klout? Klout is an online tool that claims to measure social influence by defining […]
For the second year I’ve been approached by Amiando to preview their Social Media & Events report (last year’s report was How to Make the Most Out of Twitter). Before I share my insights on the findings, I felt it necessary to provide some context not included in the report on who was polled and […]