How to respond to negative feedback online is a hot topic and one that deserves some good dialogue. In fact, just yesterday I weighed in on a discussion on Quora about How to deal with negative reviews and before the holidays, I had a similar discussion on my LinkedIn group. I’ll be the first person to […]
In years past we based our decision to buy on advertisements and what our friends/family/co-workers told us we should buy. Today, advertising has dramatically declined in influence and the power of word of mouth from our immediate connections is followed closely by what strangers have to say about products & services. With this tilt in […]
83% of purchase decisions are influenced by Word of Mouth (source: Groundswell). Facebook, Twitter, Youtube, Blogs, Forums and Rating & Review Sites are a virtual smorgasbord of comments that can persuade us to buy or stay away. But some people have more influence over our decisions than others. It might be that they are actively […]