“I bet I can chop more wood than you in one day”, said one woodcutter to another. With that one statement, the race was on. Each man took up their positions and for a while they were neck and neck. After an hour, the one woodcutter heard the other taking a break. “This is my […]
A friend once told me, “I’ve never won much money when betting on the horse, so instead I always bet on the jockey.” A good lesson both on and off the track. Every business needs to recognize the just like a horse controlled by a jockey, tools like Facebook, Twitter and YouTube in themselves don’t […]
How to respond to negative feedback online is a hot topic and one that deserves some good dialogue. In fact, just yesterday I weighed in on a discussion on Quora about How to deal with negative reviews and before the holidays, I had a similar discussion on my LinkedIn group. I’ll be the first person to […]
When I first began speaking about social media, almost 4 years ago, most of the conversation revolved around what is social media and why businesses need to care about it. Today, however, most people know this. These days people are challenged with standing out from the sea of noise online, maximizing resources, selecting the right […]
Are you feeling pressured to participate in social media? Are you currently participating but feel tugged in all directions ? You’re not alone…Welcome to social media guilt. It’s all around us. We can’t escape from those dreaded two words (SOCIAL MEDIA). They appear on the cover of magazines, newspapers, our favorite TV shows are on […]