The 2 most important words in social media In this new era of Social Media, words like engagement, community, relationships, listening all feel a bit like a tune playing over and over again from a record stuck on repeat . And for good reason…but these aren’t the words I’m referring to. I’m not sure if […]
The following is a guest post from the fabulous Brian Slawin, Principal of Busy Event. I first met Brian in the Philippines at a conference we were both presenting at. I was so impressed by his humor, his Belinks product and his great presentation, I asked him to create a blog post for me on […]
There once was a time when reaching a highly targeted audience required significant investment. When building credibility within a community required a workforce and proprietary content. There was a high cost of entry to build a conference which minimized options for those seeking relevant education and networking. There has been a movement for years now […]
I’ve come across some great blog series lately that offer you a month of helpful hints to better yourself or your business. Here are 5 of my favourites: 1. 30 Days to Better Meetings by Quorky 2. 30 Days of Branding by Liz King Events 3. 31 Days to Build a Better Blog by Pro […]
A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]