Are you betting on the horse or the jockey?

A friend once told me, “I’ve never won much money when betting on the horse, so instead I always bet on the jockey.”

A good lesson both on and off the track.

Every business needs to recognize the just like a horse controlled by a jockey, tools like Facebook, Twitter and YouTube in themselves don’t define success. It’s the ideas behind them, or lack thereof, that help to determine the outcome.

 

Photo via r w h