Take 1 hour this Friday and gather your employees. Ask them the following question: “What can we do to make our customers more happy?” It’s important to get insights from a cross-section of your business, not just your marketing department. Why? Your front line employees probably understand your customers better than anyone who works behind […]
For the second year I’ve been approached by Amiando to preview their Social Media & Events report (last year’s report was How to Make the Most Out of Twitter). Before I share my insights on the findings, I felt it necessary to provide some context not included in the report on who was polled and […]
They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on warm toast. I’m what is aptly referred to as a Digital Native. I am technologically savvy, I write and speak around the world […]
A friend once told me, “I’ve never won much money when betting on the horse, so instead I always bet on the jockey.” A good lesson both on and off the track. Every business needs to recognize the just like a horse controlled by a jockey, tools like Facebook, Twitter and YouTube in themselves don’t […]
Many event industry professionals I’ve spoken with have fallen victim to photography plagiarism. They work tirelessly to get the opportunity to work on an event, stretch their creative limits to define something worthy of being talked about, and, once the event is complete, proudly display the end result on their website…only to find out that […]