Take 1 hour this Friday and gather your employees. Ask them the following question: “What can we do to make our customers more happy?” It’s important to get insights from a cross-section of your business, not just your marketing department. Why? Your front line employees probably understand your customers better than anyone who works behind […]
Fast Company recently published a story about researchers who created bodysuits to mimic the mobility, motion, function and balance of a Baby Boomer’s body. Why? Because these researchers wanted to understand the challenges that this aging generation encounter doing even the most mundane tasks. They uncovered a lot of insights by strapping on the suit… […]
I don’t remember the exact day when my school stopped serving complimentary lunches and we, the students, had to pack our own…but it was some time around Grade 1. Although I’m fuzzy about some details, I remember the the lunchbox and the anticipation of learning what lay inside like it was yesterday. My box was […]
As a representative of your company, you are part of the corporate brand. When someone decides whether or not to buy your products or services they’re also determining whether they want you. Just today, I went to my bank to meet with a new financial planner. Within 1 minute I wanted to run from the […]
When I worked agency-side, I spent more time than I care to remember behind one-way mirrors in research facilities. I sat in dimly lit room after room surrounded by bowls of peanut M&Ms, chips and all the bottled water I could possibly drink. I watched and listened as groups of 6-8 ‘consumers’ dissected their experience […]