Congratulations! You just won a new client. It was a long and tedious process. Your team spent hours and hours pulling together credentials, testimonials, references and project examples. Eventually you clicked ‘Send’ and shuttled that RFP into the interweb, with all 20 fingers and toes crossed. Then the call came. You won! Cheers, high fives […]
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. Most businesses want more customers. Let me tell you why that can be a BIG mistake. More customers is not the same as the right customers. So while you’re wasting time busily trying to keep someone happy who doesn’t value you and never […]
Recently, after attending a conference, I received a 10 page survey asking me what I thought about the event. In it, I was asked about speakers, food, accommodations, every one of the social events, the location of the event, the price of the event, and a vast array of other questions. It took me over […]
Take 1 hour this Friday and gather your employees. Ask them the following question: “What can we do to make our customers more happy?” It’s important to get insights from a cross-section of your business, not just your marketing department. Why? Your front line employees probably understand your customers better than anyone who works behind […]