In every niche exists tastemakers. These people are amassing powerful followings via Instagram, Twitter, Youtube and host of other social networking sites. With just one recommendation of a product, brand or event, they can alter the purchase decisions of their online community. Lindsay Fultz, influencer marketing expert, will give awesome insight and tips on how […]
What is influence? There are many different schools of thought on the topic, but the best definition I’ve seen pertaining to social media influence is by Brian Solis: Influence is the ability to cause desirable and measurable actions and outcomes. What is Klout? Klout is an online tool that claims to measure social influence by defining […]
83% of purchase decisions are influenced by Word of Mouth (source: Groundswell). Facebook, Twitter, Youtube, Blogs, Forums and Rating & Review Sites are a virtual smorgasbord of comments that can persuade us to buy or stay away. But some people have more influence over our decisions than others. It might be that they are actively […]