Take 1 hour this Friday and gather your employees. Ask them the following question: “What can we do to make our customers more happy?” It’s important to get insights from a cross-section of your business, not just your marketing department. Why? Your front line employees probably understand your customers better than anyone who works behind […]
Contrary to popular belief, a brand is not a logo, a name or something that your marketing department ‘thinks up’ in a boardroom. A brand is how people would describe your company or your product to another. It’s shaped by the sum of all of their experiences and interactions with you – at every level […]
I’m in the process of working on a presentation for Event Solutions Catersource on ‘How to turn customers into Evangelists”. I’ve been immersing myself in examples of companies who have provided exceptional customer experiences – so much so, they’ve risen from the ranks of good stories to epic tales. But alas, I don’t have a […]