On January 27, 2010, I’ll be delivering a full day seminar on Strategic Event Marketing Using Social Media for EMI Caribbean in beautiful Trinidad. Don’t miss this event – seats are selling fast! Smart planners have recognized that the game has changed forever. Event guests are no longer simply attendees, they are active and engaged […]
The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]
You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
Yes, I’m Canadian. And, no, I don’t know Bob from Vancouver. In fact, I didn’t even know about Servus from Alberta until I read about it in Springwise today. You see, Servus is a Credit Union and not a bank. And for years, Credit Unions have been telling us Canadians why they’re so much better […]
In my life as a brand consultant, I spent many an evening in the back room of a research firm listening to consumers debate which newly redesigned packaging concept stood out more on shelf. In the world of consumer packaged goods, shelf impact is king. Just think, shopping lists are a thing of the past. […]