50 reasons your competitors . are kicking your butt

You’re not keeping your pipeline full of new business

You’re solely focusing on new relationships and not nurturing your existing ones

You don’t know why you’re losing customers

You’re not building partnerships with other vendors

No one knows who you are

You’ve been pigeonholed as ‘that’ type of company

You don’t have a value proposition (pick a team: do you offer the lowest price or do you have a value differentiator?)

You’re too difficult to contact, find or make a transaction with

Your products or services are too difficult to use

You’re not measuring the success or failure of your activities

You’re not focusing on the future of your business

Your business issues don’t keep you up at night

You don’t have key suppliers

You don’t know how to communicate what you do in a sentence or two

You’re not investing in the area of your business that makes you the most money

You’re not staying on top of industry news

You don’t recognize and reward your star employees

You can’t be found in the first couple of pages in a Google search

You’re not constantly reassessing your plan

You’re not holding post-mortems with your key clients

You’re too focused on what your competitors are doing

You’re immersed in status-quo and don’t ask yourself “what if…”

You’ve hired mini-mes instead of people who complement your deficiencies

You only focus on ‘big picture thinking’

You only focus on executing

You’re talking ‘at’ your customers instead of having a conversation with them

You’re not contributing to your industry

You’re not helping others

You don’t have an advisory board or a strategy business support resource

You don’t have a common language for all of your employees

You’re over-priced

You’re under-priced

You’re not using testimonials to sell your business

You’re not monitoring your reputation

You’re not focusing on the needs, wants, desires of your customers

You’re not innovative

You’re not quality-control focused

You’re not learning from your mistakes

You’re under-staffed

You’re giving away too much stuff for free

You have one client who represents the majority of your revenue

You don’t have the right channels of distribution

You’re not solving a problem for your customers

You’re not bundling the right products / services for the right customer segments

You don’t take risk

You’re not consistent

You’re inflexible

You’ve stopped having fun

You don’t know where you make your money

You’re not using social media

Tag, you’re it.

Add to the list and create a reason I haven’t listed here…