The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America” spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself, everyone else is taken Last week I wrote about the importance […]
Logos have been the topic of great discussion lately. Gap changed their logo and after a tremendous amount of backlash from customers retracted the redesign and Starbucks has been the recipient of big buzz after announcing their decision to drop their name from their logo. A few days ago, I wrote a post about branding. If […]
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
A brand is not a sign at an event. It’s not a coaster. It’s not a gobo light. A brand is not a logo. It’s not an icon. And it’s not even a cute, cuddly character. And, it’s none of these. A brand is not only what you say…it’s what you do. A brand is […]
Contrary to popular belief, a brand is not a logo, a name or something that your marketing department ‘thinks up’ in a boardroom. A brand is how people would describe your company or your product to another. It’s shaped by the sum of all of their experiences and interactions with you – at every level […]