A Guide to Twitter Advanced Search for Event Planners Twitter advanced search is an incredibly powerful tool to track real-time conversations about virtually anything on Twitter. Smart companies are monitoring when people are seeking recommendations for businesses like theirs and tracking when people are talking about their brands or their competitor’s. It’s very easy to […]
Twitter’s Promoted Tweets Twitter’s Promoted Tweets have been around since April 2010. At first, these were available only to a select number of advertising partners, but over the past few months they have expanded their network of advertisers and in the past few days Twitter started syndicating promoted tweets in some user’s timelines. Now, all […]
The RT (or, if you’re not on Twitter, retweet) function started with good intentions. It was a way of spreading a compelling thought, idea or a concept that struck a chord with you to your followers. But over time, it’s lost its impact. Quite frankly, it’s overused. In the past couple of hours, 35 out […]
I have thousands of connections on Twitter, almost a thousand connections on Facebook, hundreds on LinkedIn, hundreds of blog subscribers, thousands of contacts in my address book and hundreds that blog that I follow in my reader. I get dizzy just thinking about the number of connections I have. Many overlap connection points – I […]
A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]