Category: 101

8 business opportunities you just missed (if you’re not listening)

A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]

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Week 1 . Why social media is not a silver bullet

Welcome to Week 1 of READY2SPARK’s ‘Social Media Starter Kit’. As a brand strategist and a sales & marketing consultant, it’s my responsibility to ensure that my clients are making the right decisions for their business and standing apart from the crowd. This series will be dedicated to getting smart about social media. But first […]

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