They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on warm toast. I’m what is aptly referred to as a Digital Native. I am technologically savvy, I write and speak around the world […]
A friend once told me, “I’ve never won much money when betting on the horse, so instead I always bet on the jockey.” A good lesson both on and off the track. Every business needs to recognize the just like a horse controlled by a jockey, tools like Facebook, Twitter and YouTube in themselves don’t […]
Many event industry professionals I’ve spoken with have fallen victim to photography plagiarism. They work tirelessly to get the opportunity to work on an event, stretch their creative limits to define something worthy of being talked about, and, once the event is complete, proudly display the end result on their website…only to find out that […]
There’s an article by Jay Baer that’s getting quite a bit of circulation – in large part because it references some new statistics on social media usage and because it’s titled: “Is Twitter Massively Overrated”, a question sure to provoke and ruffle. Seeing social media statistics make their rounds with fervor is not a rarity. […]
Over the past 6 years of blogging I’ve learned that people love to learn about new tools that help them do business better, faster and more efficiently. So, it shouldn’t come as a surprise when I asked my Facebook Fans what they’d like to see on the blog next and they said Online Tools for […]