How would you like to get FREE exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how would you like to be quoted as the featured expert in your field? I recently spoke with 3 prominent special event publication Editors […]
This time of year is rejuvenating because it gives all of us an opportunity to shed old skin and recalibrate our thinking. But the hype often gives way to habit. You only need to turn to your local gym to see this phenomenon in action. Throngs of people sign up in January but more than half […]
What is influence? There are many different schools of thought on the topic, but the best definition I’ve seen pertaining to social media influence is by Brian Solis: Influence is the ability to cause desirable and measurable actions and outcomes. What is Klout? Klout is an online tool that claims to measure social influence by defining […]
As many of you know, Google Plus is the new, much-talked-about social networking site created by Google that saw unprecedented growth after it’s invitation-only launch on June 28, 2011. The following are 3 lessons small businesses can learn from the marketing of their site. 1. Scarcity In a time where most of us would say […]
Recently, after attending a conference, I received a 10 page survey asking me what I thought about the event. In it, I was asked about speakers, food, accommodations, every one of the social events, the location of the event, the price of the event, and a vast array of other questions. It took me over […]