Myth #2. The customer is #1 It’s very common practice to train employees that the customer is numero uno. It’s also common practice to spend the vast majority of time, resource and financial investment on those customers. But where does this leave your employees? In a world where products can be replicated in record time, what […]
Recently, after attending a conference, I received a 10 page survey asking me what I thought about the event. In it, I was asked about speakers, food, accommodations, every one of the social events, the location of the event, the price of the event, and a vast array of other questions. It took me over […]
Take 1 hour this Friday and gather your employees. Ask them the following question: “What can we do to make our customers more happy?” It’s important to get insights from a cross-section of your business, not just your marketing department. Why? Your front line employees probably understand your customers better than anyone who works behind […]
It’s easy to do what we’re comfortable doing. There’s little risk, after all, in doing what we know we’re good at. But doing what you’ve always done leaves little room for doing what you’re capable of doing. Our industry needs risk-takers, provocateurs, innovators and inventors. We need people who rethink old ideas, who push boundaries, […]
We spend countless hours lamenting over the stock we print our business cards one, what printer to buy for our office or which brand of water to stock our fridges with. And yet, many of us jump for joy the minute someone calls our office with a job. Why is it that we don’t place […]