The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]
You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
Rule 1: Have a superpower – What is a superhero without a superpower? There have been many a debate around dinner tables discussing ‘if you could have any superpower in the world, what would it be?’. The amazing thing is when you look at the landscape of superheroes…and there are thousands…they each have a distinct […]
I just finished designing these business cards and thought I’d share them with you. Unfortunately I’m sans camera, so these beauties were taken with my iPhone. I had tremendous fun doing the naming, gazelle illustration, brand design and business card layout. Next I’ll be designing the brand’s collateral materials and I this amazing idea for […]
I’ve been playing around with Google Sidewiki for a few months now. If you’re not familiar with this tool, Google launched it back in September. The idea is that anyone can contribute their thoughts to any website – in essence turning any website into a public forum. Unfortunately until now many businesses have chosen not […]