A long time ago there was a shoe cobbler. He made the most beautiful hand-crafted shoes and was renowned throughout his village for his creativity and attention to detail. He was so busy working on the town’s shoes he didn’t have time to outfit his children. Instead they wore their old and tattered shoes on […]
Late last year, a giant in the branding & design industry passed on. Don Watt has been credited with designing the Canadian flag, creating the highly recognizable Home Depot logo, and shaking up the food industry by developing a ‘branded’ look to private label with the President’s Choice brand (among many, many, many other accomplishments). […]
There are many reasons why crowdsourced design sites like 99designs and crowdspring are gaining a good deal of buzz. The idea behind these sites is that you post a project (like website design, logo design or writing services), you set the fee and you provide the brief and in return designers & copywriters submit concepts […]
I came across this post by Andy Ebon on The Wedding Marketing Blog and it inspired me to pull together this article. Creating a brand identity is expensive enough. Let alone having to rebrand your company a few years later because you’ve outgrown it. The following are 5 common pitfalls and how to avoid them. 1. […]
Smart businesses stay on top of significant trends and consistently challenge their businesses to stay relevant and meaningful to changing consumers. One such example of a smart business is Noah Wolf Photography. Recognizing a massive shift in the way we all communicate with one another (hint, hint…social media), Minneapolis-based Noah Wolf also identified that many […]