How to respond to negative feedback online is a hot topic and one that deserves some good dialogue. In fact, just yesterday I weighed in on a discussion on Quora about How to deal with negative reviews and before the holidays, I had a similar discussion on my LinkedIn group. I’ll be the first person to […]
In years past we based our decision to buy on advertisements and what our friends/family/co-workers told us we should buy. Today, advertising has dramatically declined in influence and the power of word of mouth from our immediate connections is followed closely by what strangers have to say about products & services. With this tilt in […]
In my post 5 ways to know you’re stuck in neutral I spoke about one of my most common encounters when dealing with SMBs (small and medium sized businesses): The company who’s stuck in the word-of-mouth rut…relying on the good of others to bring them business. The problems with wholly relying on word-of-mouth – You […]