Are you feeling pressured to participate in social media? Are you currently participating but feel tugged in all directions ? You’re not alone…Welcome to social media guilt. It’s all around us. We can’t escape from those dreaded two words (SOCIAL MEDIA). They appear on the cover of magazines, newspapers, our favorite TV shows are on […]
Never underestimate the power of a vision so simple that it will fit in a 140 character tweet. To create a third place between work & home . CEO, Howard Shultz, on his vision for Starbucks To sell tools that unleash human potential . CEO, Steve Jobs, on his vision for Apple Human connections that […]
Welcome to Week 1 of READY2SPARK’s ‘Social Media Starter Kit’. As a brand strategist and a sales & marketing consultant, it’s my responsibility to ensure that my clients are making the right decisions for their business and standing apart from the crowd. This series will be dedicated to getting smart about social media. But first […]
One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in every community they […]
You don’t know what you’re using it for. Social media is often the subject of ‘shiny object syndrome’. People gravitate to its newness, its promises of success and its buzz. Problem is most of these people don’t get the results they’re looking for. A recent study by Network Solutions and the University of Maryland reports […]