This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine. Planners are being challenged to work faster, harder and more efficiently. The past few years have seen a cumulative number of tools created to help us accomplish more. I take great delight when I find a tool that helps […]
When I first began speaking about social media, almost 4 years ago, most of the conversation revolved around what is social media and why businesses need to care about it. Today, however, most people know this. These days people are challenged with standing out from the sea of noise online, maximizing resources, selecting the right […]
A couple of weeks ago I wrote about a growing concern I have regarding ‘The Social Media Expert‘. Social media is not well understood, is over-hyped and there are a large number of people scrambling to capitalize on the buzz. As a marketing communications consultant I very much believe in the power of social media, […]
Welcome to Week 1 of READY2SPARK’s ‘Social Media Starter Kit’. As a brand strategist and a sales & marketing consultant, it’s my responsibility to ensure that my clients are making the right decisions for their business and standing apart from the crowd. This series will be dedicated to getting smart about social media. But first […]