What happens when you start a war without thinking of your opponent’s next step?
Some brands have garnered great success from starting a battle. The beauty is that doing so forces consumers to pick a side. You’re either a Pepsi drinker or you like Coke. You’re in the MAC camp or you use a PC. But as the Audi example shows, it can be a very risky move. Once you’ve drawn a line in the sand, the key to success is calculating what your competitor’s next move will be and making sure you always stay one step ahead.
I will leave you with one great thought from Sun Tzu’s Art of War:
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. It is by attention to this point that I can foresee who is likely to win or lose.
Photos via bmwblog.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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in the modern age it is very difficult to fight in the battle like market….but everyone has to fight for it…
in the modern age it is very difficult to fight in the battle like market….but everyone has to fight for it…
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