Lara McCulloch

Lara McCulloch

On Posted on by Lara McCulloch to Blog Strategy, Business Inspiration, Corporate Branding, Event Planning, Eventprofs, Marketing Communications, Small Business Management, Social Media Marketing, Social Media Strategy, Speaking Event, Twitter, Youtube

full day social media seminar . emi caribbean

On January 27, 2010, I’ll be delivering a full day seminar on Strategic Event Marketing Using Social Media for EMI Caribbean in beautiful Trinidad. Don’t miss this event – seats are selling fast!

Smart planners have recognized that the game has changed forever. Event guests are no longer simply attendees, they are active and engaged participants that can either make or break the future of your event. In seconds they can tweet out that the food is terrible or post how great a speaker is. Power is at their fingertips. They expect more now than they ever have. They want their voice to be heard and understood, they want to make connections with other delegates before, during and after the event, and they expect event organizers to be listening.

Over the past year, Social Media has been heralded as an evolution in the way we connect, communicate and learn – it has appeared on the cover of major magazines, been adopted by celebrities and is on the lips of every President, CEO and Senior Executive. Although we’ve seen an upswing of Facebook fan pages, Twitter walls, unconferences, Tweetups, hashtags and good ‘ol fashion conversations online. 2010 will be a New Year of continued evolution. A time where business professionals focus on the strategy behind social media and more importantly the cultural shifts that need to happen for it to survive and thrive within the organizations that plan events.

This intensive workshop will help event professionals understand how to use the tools to build thriving communities through strategic planning. Whether you plan the events, contribute to them or simply attend them, this seminar will give any business professional the power to be successful in social media.

Don’t delay. For details and to register, please see this flyer.

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