Category: Uncategorized

50 reasons your competitors . are kicking your butt

You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]

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bringing twitter's back channel . to the front

As you may know, I write a monthly column for Event Solutions‘ Trend Report. For the January issue I’ve focused on a topic that has been hotly debated online. Should back channel conversations on Twitter be brought to the front channel at events? What is a backchannel? A backchannel is basically a conversation or series […]

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