It’s easy to do what we’re comfortable doing. There’s little risk, after all, in doing what we know we’re good at. But doing what you’ve always done leaves little room for doing what you’re capable of doing. Our industry needs risk-takers, provocateurs, innovators and inventors. We need people who rethink old ideas, who push boundaries, […]
Feeling a little frustrated about the number of unsolicited emails in your inbox? You’re not alone. That’s because it’s estimated that 89% of emails are spam. And, if you’re noticing a lot more e-newsletters that you didn’t sign up for, you’ll be delighted to know that unsolicited email numbers are increasing and it’s now the […]
Fast Company recently published a story about researchers who created bodysuits to mimic the mobility, motion, function and balance of a Baby Boomer’s body. Why? Because these researchers wanted to understand the challenges that this aging generation encounter doing even the most mundane tasks. They uncovered a lot of insights by strapping on the suit… […]
The other day I wrote the following blog post: A brand that captures your attention gets considered A brand that captures your wallet gets a chance A brand that captures your mind gets a call back A brand that captures your heart gets passionate loyalty A brand that captures many hearts creates a movement Where […]
One of the sessions I delivered at The Special Event Show in Phoenix last week was on Social Influence Marketing. It was a topic that I really feel quite passionate about for two reasons: When used strategically and ethically it can be a very effective marketing tool and Influence is often misunderstood and misused. Social […]