Are you feeling pressured to participate in social media? Are you currently participating but feel tugged in all directions ? You’re not alone…Welcome to social media guilt. It’s all around us. We can’t escape from those dreaded two words (SOCIAL MEDIA). They appear on the cover of magazines, newspapers, our favorite TV shows are on […]
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The RT (or, if you’re not on Twitter, retweet) function started with good intentions. It was a way of spreading a compelling thought, idea or a concept that struck a chord with you to your followers. But over time, it’s lost its impact. Quite frankly, it’s overused. In the past couple of hours, 35 out […]
83% of purchase decisions are influenced by Word of Mouth (source: Groundswell). Facebook, Twitter, Youtube, Blogs, Forums and Rating & Review Sites are a virtual smorgasbord of comments that can persuade us to buy or stay away. But some people have more influence over our decisions than others. It might be that they are actively […]
The 2 most important words in social media In this new era of Social Media, words like engagement, community, relationships, listening all feel a bit like a tune playing over and over again from a record stuck on repeat . And for good reason…but these aren’t the words I’m referring to. I’m not sure if […]