You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
There are a large number of event planners and organizers who are missing a huge opportunity to build awareness of and conversation around their events. For years now, a new form of media has been steadily building momentum and influence. Bloggers, tweeters and podcasters are now a force to be reckoned with. But unfortunately, companies […]
As you may know, I write a monthly column for Event Solutions‘ Trend Report. For the January issue I’ve focused on a topic that has been hotly debated online. Should back channel conversations on Twitter be brought to the front channel at events? What is a backchannel? A backchannel is basically a conversation or series […]
Between Facebook, LinkedIn, Twitter and blogs (to name a few), all of us are building friendships and business relationships online. And sometimes there are times when we want to share things with our new contacts…like a thank you for writing something nice about us or a book we just finished reading that we know our […]
I’ve been playing around with Google Sidewiki for a few months now. If you’re not familiar with this tool, Google launched it back in September. The idea is that anyone can contribute their thoughts to any website – in essence turning any website into a public forum. Unfortunately until now many businesses have chosen not […]