The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]
I’ve been spending a lot of time talking to businesses about their social media plans. Unfortunately I’ve heard statements like: “We’re thinking of using Facebook as our Social Media strategy”. Thus the reason for this post. There is a lot of confusion over the differences between a social media vision, strategy and tactic. Vision – […]
You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
There are a large number of event planners and organizers who are missing a huge opportunity to build awareness of and conversation around their events. For years now, a new form of media has been steadily building momentum and influence. Bloggers, tweeters and podcasters are now a force to be reckoned with. But unfortunately, companies […]
Between Facebook, LinkedIn, Twitter and blogs (to name a few), all of us are building friendships and business relationships online. And sometimes there are times when we want to share things with our new contacts…like a thank you for writing something nice about us or a book we just finished reading that we know our […]