A lot of businesses I speak to raise a common issue with social media: “If I start participating online, doesn’t that open my business up to customers complaining or saying negative things about us?”. My response is always: “How do you know they’re not saying negative things about your business right now?”. Crickets. Me: “What […]
A compelling image can stop your target in their tracks, it can visually communicate what you’re saying in words, and heck, it can just make your blog look more attractive. A picture speaks a thousand words, and in some cases costs thousands of dollars. A friend of mine was sued a little over a year ago […]
We are faced with a constant pressure to make things more efficient – faster, cheaper, new & improved. This lesson was never more evident than when I was working with a well-known confectionary brand for my agency many years ago. Our task was to redesign their chocolate bar label – and part of the brief […]
While in the Philippines we were invited to visit the über luxurious Shangri la Boracay. It was a jaw dropping property boasting one of the most beautiful beaches I’ve ever seen. But I digress. The reason I mention this resort is not because of the stunning rooms or views (I’ll talk about this another day), […]
Smart businesses stay on top of significant trends and consistently challenge their businesses to stay relevant and meaningful to changing consumers. One such example of a smart business is Noah Wolf Photography. Recognizing a massive shift in the way we all communicate with one another (hint, hint…social media), Minneapolis-based Noah Wolf also identified that many […]