As a representative of your company, you are part of the corporate brand. When someone decides whether or not to buy your products or services they’re also determining whether they want you. Just today, I went to my bank to meet with a new financial planner. Within 1 minute I wanted to run from the […]
There used to be a distinct divide between the special event, wedding, trade show, conference and meeting industries. Each with their own affiliations and events, specialized publications, distinct vendors and industry figureheads. Sure, there may have been some overlap, but for the most part they were distinct silos on the vast land of the events […]
This morning I was running through some of my LinkedIn connections and was rattled by what I saw…person after person claiming to be a Social Media Expert. Roles like: Event Planner / Social Media Consultant, Real Estate Agent / Social Media Coach lay littered throughout my contacts pile along with ‘new’ one-man-shop companies magically replacing […]
A long time ago there was a shoe cobbler. He made the most beautiful hand-crafted shoes and was renowned throughout his village for his creativity and attention to detail. He was so busy working on the town’s shoes he didn’t have time to outfit his children. Instead they wore their old and tattered shoes on […]
I came across this post by Andy Ebon on The Wedding Marketing Blog and it inspired me to pull together this article. Creating a brand identity is expensive enough. Let alone having to rebrand your company a few years later because you’ve outgrown it. The following are 5 common pitfalls and how to avoid them. 1. […]