Category: Small Business Management

Do you have a customer empathy suit?

Fast Company recently published a story about researchers who created bodysuits to mimic the mobility, motion, function and balance of a Baby Boomer’s body. Why? Because these researchers wanted to understand the challenges that this aging generation encounter doing even the most mundane tasks. They uncovered a lot of insights by strapping on the suit… […]

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Event Planning tools megalist

This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine. Planners are being challenged to work faster, harder and more efficiently. The past few years have seen a cumulative number of tools created to help us accomplish more. I take great delight when I find a tool that helps […]

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