Category: Small Business Management

5 lessons every planner can learn from The Pitch

If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show The Pitch. If you haven’t yet watched The Pitch, you’ve been missing out. Every event planner, wedding planner, event supplier and sales person […]

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The astounding key to attracting your ideal customers

This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column. Most businesses want more customers. Let me tell you why that can be a BIG mistake. More customers is not the same as the right customers. So while you’re wasting time busily trying to keep someone happy who doesn’t value you and never […]

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