The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]
I’ve been spending a lot of time talking to businesses about their social media plans. Unfortunately I’ve heard statements like: “We’re thinking of using Facebook as our Social Media strategy”. Thus the reason for this post. There is a lot of confusion over the differences between a social media vision, strategy and tactic. Vision – […]
You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
Do you do your best thinking when you’re driving in traffic, taking a jog, just before you nod off or while you’re taking a shower? It’s a fact that many people seem to encounter their brilliance when their minds shut off from thinking about the here and now and simply wander. The challenge is that […]
This is a very simple yet powerful interview with graphic designer Elike Konig of Hort. I really do believe that every person in a creative industry {and beyond} can learn from his perspective. Take a few minutes and watch this video… Some key lessons: It’s OK to play in business. Experimentation is paramount. Don’t do […]