Yesterday I went to my favorite local butcher to pick up my meat for the week. After that I got back in my car and drove a few blocks away to my fish monger to buy some salmon and shrimp. Later that day I biked over to the farmer’s market and bought some fruits & […]
We are faced with a constant pressure to make things more efficient – faster, cheaper, new & improved. This lesson was never more evident than when I was working with a well-known confectionary brand for my agency many years ago. Our task was to redesign their chocolate bar label – and part of the brief […]
Education-guru, Jeff Hurt, posted this video to Facebook and I thought it was a great topic of discussion for Sunday Spark. httpv://www.youtube.com/watch?v=0VSymMbMYHA One of the hardest things we face is change. Heck, if my husband puts the toilet paper roll on upside down I’m beside myself. It’s natural to want things to stay the same […]
Smart businesses stay on top of significant trends and consistently challenge their businesses to stay relevant and meaningful to changing consumers. One such example of a smart business is Noah Wolf Photography. Recognizing a massive shift in the way we all communicate with one another (hint, hint…social media), Minneapolis-based Noah Wolf also identified that many […]
Welcome to Week 1 of READY2SPARK’s ‘Social Media Starter Kit’. As a brand strategist and a sales & marketing consultant, it’s my responsibility to ensure that my clients are making the right decisions for their business and standing apart from the crowd. This series will be dedicated to getting smart about social media. But first […]