When I worked agency-side, I spent more time than I care to remember behind one-way mirrors in research facilities. I sat in dimly lit room after room surrounded by bowls of peanut M&Ms, chips and all the bottled water I could possibly drink. I watched and listened as groups of 6-8 ‘consumers’ dissected their experience […]
It’s only natural to want to be around people just like us. It feels good when others agree with us. It makes us happy when people understand us, have similar backgrounds, goals, dreams. Social media has amplified our ability to connect with people just like us – although they might well be geographically diverse, they […]
We’ve seen crowdsourced graphic design, crowdsourced recruiting and, yes, even crowdsourced sales forces. Is it so hard to believe that we’ll be seeing crowdsourced event, wedding and meeting planning some time very soon? What is crowdsourcing? The idea behind crowdsourcing is that tasks, normally done by employees or contractors, are outsourced to a community of […]
Never underestimate the power of a vision so simple that it will fit in a 140 character tweet. To create a third place between work & home . CEO, Howard Shultz, on his vision for Starbucks To sell tools that unleash human potential . CEO, Steve Jobs, on his vision for Apple Human connections that […]
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