On January 27, 2010, I’ll be delivering a full day seminar on Strategic Event Marketing Using Social Media for EMI Caribbean in beautiful Trinidad. Don’t miss this event – seats are selling fast! Smart planners have recognized that the game has changed forever. Event guests are no longer simply attendees, they are active and engaged […]
foursquare has been touted as the IT application for 2010. I started playing around with it – more so to stay on top this high-buzz tool than any desire to add another social media site to my arsenal. But it appears that I’ve been hooked. Let me tell you why… Foursquare is a location-based social networking […]
The purpose of a great bio has always been to establish credibility, showcase your expertise and build trust. But in today’s hyper-connected and über-competitive world of business, bios can also serve to differentiate, build likability, establish an authentic connection between the reader and the writer and, most importantly, SELL you. 1. First, know what & […]
I’ve been spending a lot of time talking to businesses about their social media plans. Unfortunately I’ve heard statements like: “We’re thinking of using Facebook as our Social Media strategy”. Thus the reason for this post. There is a lot of confusion over the differences between a social media vision, strategy and tactic. Vision – […]
You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]