I was just flipping through an industry publication and I came across ad after ad saying the same thing… Full service Turnkey Any type of event Elegance Leader Integrated Professional Quality These words are industry convention (aka common industry speak). And when we hear them over and over, we become immune to them. They mean […]
It’s been quite some time since I shared a Sunday Spark, but this new video with Seth Godin was too good to pass up. One of his most important lessons was this: Being everywhere gets you nowhere. Do one thing remarkably. Enjoy… httpv://www.youtube.com/watch?v=Q6vpBDFoMqc&feature=player_embedded
I have a really short answer to the title of this post. But first, let’s talk about why ‘getting more subscribers’ and ‘attracting more fans’ is paramount to business professionals. We want immediate results. We live in a culture bombarded with messages like: “Lose 10 lbs without diet and exercise!”, “Get your MBA in 2 […]
I recently came across a blog post by Skyline Tradeshow Tips that highlighted how 10 experts define Marketing. Definitions on the meaning of marketing that were included are below: “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business […]
A number of years ago the word on everyone’s lips was ‘stickiness‘. When it came to your website you wanted people to be so engaged that they stuck to your site like flies to fly paper. Last year at the Ad Age conference, the VP of Marketing for Pizza Hut, introduced the term ‘slipperiness‘ into […]