A brand is not a sign at an event. It’s not a coaster. It’s not a gobo light. A brand is not a logo. It’s not an icon. And it’s not even a cute, cuddly character. And, it’s none of these.
A brand is not only what you say…it’s what you do. A brand is what I expect from you when I buy into your product or service and then it’s what I think about you after you deliver. It’s a sum of all of my experiences with you. A brand is a promise kept. A brand is what I tell others when they’re looking for a company like yours. A brand is what I pay more than I should for.
It’s your job to stop thinking about brands as promotional items and graphics and start thinking about them as a narrative that runs through everything you do.
[on READY2SPARK] A brand manifesto – http://www.ready2spark.com/2010/11/brand… #eventprofs
A little rant on branding http://www.ready2spark.com/2010/11/brand… #eventprofs
RT @ready2spark: A little rant on branding http://www.ready2spark.com/2010/11/brand… #eventprofs
RT @ready2spark: A little rant on branding http://www.ready2spark.com/2010/11/brand… #eventprofs
@ready2spark loved the rant so much I used it today, hope you don’t mind! http://www.cantrav.com/destination-manag…