83% of purchase decisions are influenced by Word of Mouth (source: Groundswell). Facebook, Twitter, Youtube, Blogs, Forums and Rating & Review Sites are a virtual smorgasbord of comments that can persuade us to buy or stay away. But some people have more influence over our decisions than others. It might be that they are actively […]
The 2 most important words in social media In this new era of Social Media, words like engagement, community, relationships, listening all feel a bit like a tune playing over and over again from a record stuck on repeat . And for good reason…but these aren’t the words I’m referring to. I’m not sure if […]
I have a really short answer to the title of this post. But first, let’s talk about why ‘getting more subscribers’ and ‘attracting more fans’ is paramount to business professionals. We want immediate results. We live in a culture bombarded with messages like: “Lose 10 lbs without diet and exercise!”, “Get your MBA in 2 […]
I recently came across a blog post by Skyline Tradeshow Tips that highlighted how 10 experts define Marketing. Definitions on the meaning of marketing that were included are below: “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business […]
Pecha Kucha I have presented at many conferences and events and have also attended my fair share, but until recently I had never heard of Pecha Kucha (pronounced Pech-ack-cha). First devised in Tokyo in 2003, it’s been taking the rest of the world by storm because it is an easy to digest format of presentation. […]