Logos have been the topic of great discussion lately. Gap changed their logo and after a tremendous amount of backlash from customers retracted the redesign and Starbucks has been the recipient of big buzz after announcing their decision to drop their name from their logo. A few days ago, I wrote a post about branding. If […]
Is one of your goals for 2011 to have a better web presence? Here are 18 great posts to inspire and educate you… 10 Red Flags That Will Cause Potential Customers Not To Purchase From You Online – A solid post for those of you who have an e-commerce site. And there are also some […]
The other day I was asked to provide a perspective on why logos / brands are so important and why people connect with them. The problem with this question is that a logo and a brand are two very different things and unfortunately they’re often used interchangeably. But this question prompted me to think that a […]
For those of you who haven’t been introduced to Quora, it’s a site that’s collection of questions and answers created, edited, and organized by everyone who uses it. In other words, it’s a wiki tool for crowdsourcing content about any subject. Although still quite new, it could be an effective tool for event, conference, tradeshow […]
In years past we based our decision to buy on advertisements and what our friends/family/co-workers told us we should buy. Today, advertising has dramatically declined in influence and the power of word of mouth from our immediate connections is followed closely by what strangers have to say about products & services. With this tilt in […]