I speak all of the time about the importance of telling stories in business and in events. Stories help to create intangible value, they break down complex ideas and most of what we store in our brains are attached to a story. We’re hardwired to not only tell stories, but to learn from them and […]
We spend countless hours lamenting over the stock we print our business cards one, what printer to buy for our office or which brand of water to stock our fridges with. And yet, many of us jump for joy the minute someone calls our office with a job. Why is it that we don’t place […]
Feeling a little frustrated about the number of unsolicited emails in your inbox? You’re not alone. That’s because it’s estimated that 89% of emails are spam. And, if you’re noticing a lot more e-newsletters that you didn’t sign up for, you’ll be delighted to know that unsolicited email numbers are increasing and it’s now the […]
Listening is a fine art – especially when it comes to Event Marketing. Following my recent webinar with MeetingsNet on Event Marketing 2.0, I have put together a video on how to use socialmention to listen to what people are saying about your event, your competitor’s, or what your target market is talking about through […]
Fast Company recently published a story about researchers who created bodysuits to mimic the mobility, motion, function and balance of a Baby Boomer’s body. Why? Because these researchers wanted to understand the challenges that this aging generation encounter doing even the most mundane tasks. They uncovered a lot of insights by strapping on the suit… […]