In this, our final post of 2011, we’ve rounded up the most popular posts among readers this year. Read them today and join the conversation. Ideas for Event Planners: Are You Afraid of Competitors Stealing Your Ideas? 3 Lessons Small Businesses can Learn from Google+ Marketing Why Event & Customer Satisfaction Surveys Fail Customer Service […]
A friend of mine had worked hard for years and overcame tremendous adversity to build a successful event planning business. Then, one day, her empire crumbled. An unexpected flood ravaged her city and her offices were under 9 feet of water. She lost almost everything – her cars, her offices, her manufacturing facility. She was […]
I’m often asked what are the best books on branding and marketing for small businesses. Now, if you don’t know me you might not know that I’m a voracious reader and over the past 16 years as a brand practitioner I have a amassed vast library of business books, audio books and ebooks. Picking favorites […]
Google+ has recently released a slew of new features – but one of them outshines the rest. Google Ripples allows you to see how a public post gets shared throughout the social network. What does Google+ Ripples mean for small business? Visualized data – We understand what we see well before what we read. This is […]
What is influence? There are many different schools of thought on the topic, but the best definition I’ve seen pertaining to social media influence is by Brian Solis: Influence is the ability to cause desirable and measurable actions and outcomes. What is Klout? Klout is an online tool that claims to measure social influence by defining […]