Author: Lara McCulloch

How to overcome fear and take action

What’s one simple thing you can do to overcome fear and take action? I’ll tell you in less than a minute. Ready to win more business? How you can overcome fear and take action? Fear could be keeping you from making 10s of thousands of dollars more or securing that big clientor getting quoted by […]

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How to charge more for your services

What’s one change you can make that’ll allow you to charge a premium for your services? I’ll tell you in less than a minute. Ready to win more business? How do you charge more for your services? What’s one shift you can make that’ll allow you to charge a premium for your services?Let’s look at […]

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How to dominate your market + become #1

Do you want your small business to dominate your market? Or, at the very least, build success? Let me tell you how to gain top market position in under 1 minute. Ready to win more business? How do you dominate your market? Let me ask you a question… Is your brand cut out to be […]

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How to identify your target market

Struggling with how to define your target market? I see this all the time with small businesses. In this video, I’ll give you 5 important questions to ask to make sure you’re on the right path with your target marketing. Ready to win more business? Do you have the right target market? How to know […]

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How to sell as persuasively as a TED speaker talks

I’ve watched (ahem) hundreds of hours of TED Talks to study how the world’s best speakers create powerful presentations. Through all of these talks I’ve pulled out a common theme – most have, what I call, a “Wake Up Statement”. A slam-dunk introduction that wakes up the listener and pulls them in. Contrast that to […]

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