Struggling with how to define your target market? I see this all the time with small businesses. In this video, I’ll give you 5 important questions to ask to make sure you’re on the right path with your target marketing.
Ready to win more business?
Do you have the right target market?
How to know if you’ve got the right target market?
Well, marketing to and working with the wrong target market is a lot like trying to make beautiful music and using your head and a wall as your instruments.
So, here are 5 questions to ask yourself to ensure you’re working with the right clients:
1. Is your single target market large enough to sustain your business for a few years?
2. Are you able to solve a compelling problem for them?
3. Is your target market actively looking for a solution to that problem?
4. Are they willing to pay (well) to solve that problem?
5. When you work with them, are you getting them quantitative results?