You’re not keeping your pipeline full of new business You’re solely focusing on new relationships and not nurturing your existing ones You don’t know why you’re losing customers You’re not building partnerships with other vendors No one knows who you are You’ve been pigeonholed as ‘that’ type of company You don’t have a value proposition […]
There are a large number of event planners and organizers who are missing a huge opportunity to build awareness of and conversation around their events. For years now, a new form of media has been steadily building momentum and influence. Bloggers, tweeters and podcasters are now a force to be reckoned with. But unfortunately, companies […]
It’s been a lot of work, but the new blog is finally up and running! For those of you who don’t yet know, the main driver is that on January 1, 2010 I’m officially launching my new business READY2SPARK. Before joining my family business, I spent many years working for agencies, helping my clients to […]
As you may know, I write a monthly column for Event Solutions‘ Trend Report. For the January issue I’ve focused on a topic that has been hotly debated online. Should back channel conversations on Twitter be brought to the front channel at events? What is a backchannel? A backchannel is basically a conversation or series […]
Do you do your best thinking when you’re driving in traffic, taking a jog, just before you nod off or while you’re taking a shower? It’s a fact that many people seem to encounter their brilliance when their minds shut off from thinking about the here and now and simply wander. The challenge is that […]