Author: Lara McCulloch

eventhive . engage your attendees

There’s no doubt that conferences as we know them are being re-imagined. Organizers have recognized that attendees are looking to be engaged, they want to be heard and they’re expecting conference organizers to be using the same social tools they’re living and breathing every day. If you are a presenter, conference organizer or event sponsor, […]

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sunday spark: are you ready for the change…it's already here

Education-guru, Jeff Hurt, posted this video to Facebook and I thought it was a great topic of discussion for Sunday Spark. httpv://www.youtube.com/watch?v=0VSymMbMYHA One of the hardest things we face is change. Heck, if my husband puts the toilet paper roll on upside down I’m beside myself. It’s natural to want things to stay the same […]

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what is your social media avatar saying about you?

Smart businesses stay on top of significant trends and consistently challenge their businesses to stay relevant and meaningful to changing consumers. One such example of a smart business is Noah Wolf Photography. Recognizing a massive shift in the way we all communicate with one another (hint, hint…social media), Minneapolis-based Noah Wolf also identified that many […]

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Week 1 . Why social media is not a silver bullet

Welcome to Week 1 of READY2SPARK’s ‘Social Media Starter Kit’. As a brand strategist and a sales & marketing consultant, it’s my responsibility to ensure that my clients are making the right decisions for their business and standing apart from the crowd. This series will be dedicated to getting smart about social media. But first […]

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